Customers
Know which customers are worth acquiring.
Lifetime value by cohort, so you double down on the audiences that keep coming back.
Bellwether Labs
Intuition is not
a strategy.
Business intelligence for companies that have outgrown the spreadsheet. We build the systems that show you what is actually happening in your business and what to do about it.
Business overview Last 90 days
Revenue
$2.41M
+8.4% vs prior
Margin
31.2%
+1.9 pts
Repeat rate
38%
+3.1 pts
Know, then decide.
Good decisions are mostly good information arriving on time. We make sure it does.
- Decide
Answers, not exports.
Dashboards and reports built around the questions you actually ask: which products make money, which customers come back, where the next dollar of marketing should go.
- Model
One version of the truth.
Every number defined once and used everywhere, so revenue means the same thing in finance, in marketing and in the board deck.
- Connect
Everything in one place, automatically.
The systems your business runs on — orders, advertising, inventory, accounting — flowing into a single foundation, without anyone exporting a spreadsheet on a Tuesday.
What to watch.
Measure the parts of the business that matter most, track them against the targets you set, and know when something has moved before it becomes a problem.
Finance
See margin, not just revenue.
Product-level profitability against the previous period, before the quarter ends rather than after.
Marketing
Spend where it returns.
Return on advertising by channel and campaign in one view, so budget follows evidence.
Operations
Stay lean as you grow.
Labor and fulfilment cost as a ratio of output, tracked against the target you set.
An extension of your team.
We work as an embedded part of your business, the analytics function you would hire if you were three times the size.
Technology-agnostic
No platform to sell. We recommend what fits the business you have, then build it.
Built to be used
A dashboard nobody opens is a vanity. The only measure of good reporting is whether it changes a decision.
Small by design
A tight team that knows your business end to end.
Fluent in the tools you already use.
