Customers
Know which customers are worth acquiring.
Lifetime value by cohort, so you double down on the audiences that keep coming back.
Bellwether Labs
Intuition is not
a strategy.
Business intelligence for companies that have outgrown the spreadsheet. We build the systems that show you what is actually happening in your business and what to do about it.
Business overview Last 90 days
Revenue
$2.41M
+8.4% vs prior
Margin
31.2%
+1.9 pts
Repeat rate
38%
+3.1 pts
Know, then decide.
Good decisions are mostly good information arriving on time. We make sure it does.
- Decide
Answers, not exports.
Dashboards and reports built around the questions you ask every week: which products make money, which customers come back, where the next dollar of marketing should go.
- Model
One version of the truth.
Every number defined once and used everywhere, so revenue means the same thing in finance, in marketing and in the board deck.
- Connect
Everything in one place, automatically.
We connect the systems you already use, like orders, ads, inventory and accounting, and keep them feeding into one place. Nobody has to export a spreadsheet to answer a question.
More signal, less noise.
Measure the parts of the business that matter most, track them against the targets you set, and know when something has moved before it becomes a problem.
Finance
See margin, not just revenue.
Product-level profitability compared with last period, while there’s still time to do something about it.
Marketing
Spend where it returns.
Return on ad spend by channel and campaign, side by side, so you can see which ads pay for themselves.
Operations
Stay lean as you grow.
Labor and fulfillment costs as a ratio of output, measured against your target.
An extension of your team.
We work as an embedded part of your business, the analytics function you would hire if you were three times the size.
Technology-agnostic
No platform to sell. We recommend what fits the business you have, then build it.
Built to be used
A dashboard nobody opens is a vanity. We design reports around the decisions you make every week.
Small on purpose
A tight team that knows your business end to end.
Fluent in the tools you already use.
